This is actually a question I had to ask myself the other day. Don’t get me wrong. I’m getting some steady traffic to the site lately. I have been working on trying to get Twitter followers, posting my articles and participating on Pinterest, and dumping some articles into Stumble Upon when I can remember to.
Notice the big hole already in this? No? Its OK, it took me a minute to figure out what I was doing wrong too! Keep reading as I will get back to you on this.
So as a new blogger what Social Media should you invest your time into? You hear experts stating if you spend time in the right one you can benefit from it by getting a growing community and return visitors! Waste your time using the wrong one? And your blog remains a ghost town. So I’m taking a look at my own blog to find out the answers and sharing them with you.
Before you keep reading though – do me a favor and ask yourself the following question:
- Is Social Media Even Necessary To Get Traffic to Your Blog? Tweet This
Types of Social Media
First lets go over the different types of Social Media sites that are out there:
- Facebook - Has grown into the largest social media site on the internet today.
- Twitter - This “micro blog” site which shares in “tweets” short messages to other people to share or “retweet”.
- LinkedIn - A business oriented social media site where professionals can link up with their peers.
- Google + – The new social media site started by the almighty Google.
- Digg - A social sharing site of hot topics from around the internet.
- reddit - The “geek” rendition of Digg and is quickly becoming more popular on a daily basis.
- StumbleUpon - A “random share” social media experience. It has a following ‘behind’ the service itself.
- Tumblr - Picture driven ‘micro blog’ social media site.
- Instagram - The visual version of FourSquare essentially. You “check-in” by taking a picture of where your currently at and share it. (Btw.. Facebook just recently purchased this service for a TON of money!)
- Pinterest - Although the demographic is currently 98% – I wrote about the benefits of Pinterest here.
OK We Get It – There Are A Bunch of Social Media Sites – Now What?
Now this is where you need to decide on which one are you going to be focusing on? Unless you are an at home full-time blogger who has hours to waste your time is a precious commodity. So it is crucial you spend time with the right one.
You need to figure out what type of blog you have! What is your niche (area of expertise or subject you are writing about). If you don’t know what your niche is? You have some other issues that need to be addressed first.
If you write about fashion, crafting, cooking, photography, or anything that contains a lot of visual content? Then I would recommend to start using Pinterest! (Make sure to read the TOS though!)
For me this is mainly a Gaming and Technology blog. So you would think I would should be focusing on Facebook, Twitter, reddit, LinkedIn, and StumbleUpon.
But after time I needed to find out which one is providing a return (in traffic and following) back to here.
This is How I See If I’m Getting Anywhere
I opened up my Google Analytics and under the Standard Reporting tab:
I clicked on Traffic Sources -> Sources -> All Traffic
And this is what I ended up looking at:
If you look at the picture above you will see my number one Social Media site linking into here is?
The sad truth is? This is the one site I spend the least amount of time on. What I have been spending a LOT of time on has been Twitter. And although I’m starting to get a lot of followers on there – I don’t get a lot of traffic back to the site.
And as you can see in the stats I list? Google and other search engines are still my main source of traffic.
The lesson to learn here dear readers? Make sure to Check Your Google Analytics every now and again to make sure you are using your time and energy in the right direction!
The question I’m sure you are asking yourselves next is….
So Is Social Media REALLY Necessary?
Yes, absolutely! Why? Well because of the ever changing presence of the internet you need to “future proof” yourself by having a large social media presence as well as great SEO for your site.
Update: With the recent changes in Google and Penguin 2.0. It is even more important to start using Social Media for your own blog in order to help you out with keeping visitors to your site. That and having a great following on the major media sites will ensure you have a steady flow of traffic!
Also it will help you in your search rankings the more you have people talk and share about your website!
Facebook is MANDATORY?
This is a personal opinion here – but I think it is imperative to go create a Facebook page to link back to your site. With so many people on that site alone I feel it is mandatory you have a presence on there of some type. So go create your Company or Group page like right now! (I know I hate being told what to do too.. just trust me on this one – go and get one created!)
Twitter is another easy one. You don’t have to spend a huge amount of time on there either.
Of course having the right tool helps. Personally I use Hootsuite to manage my Twitter and Facebook accounts. It is simple and easy to use – and I can even schedule updates from it!
Share with me about your own experiences with Social Media and getting blog traffic in the comments below. And don’t forget to share!