Full of Shit. There I said it. There is no other way to put it. Bloggers are trying to get traffic, sales, and most of all your attention. Bloggers will write about almost anything to do it. In this article I’m going to help you the new blogger from avoiding the same pitfalls and traps I fell into in my own blogging journey so you can hopefully avoid them.
Let’s start this out with a famous quote:
“A fool learns from his mistakes, but a truly wise man learns from the mistakes of others”.
Otto Von Bismark – German Chancellor from 1862 1890
Pretty smart guy that Otto is. The problem is there are a lot of smart people in the world, but not very many who can claim to be truly wise.
Why Bloggers Do What They Do
So why are most bloggers full of crap? There are a lot of reasons I’m sure. My own theory? Mob Mentality. When one person says something that isn’t entirely true but has a bit of truth wrapped up in it. That’s where it starts. Then other people latch onto that bit of “wisdom” and start spreading it like wild fire. Its just like anything that goes Viral on the internet.
It might not be true – but if it’s interesting enough it will get shared, and shared, and shared some more until it becomes “truth”.
Need an Example?
How about Blog Commenting for building back links? I’m sure you’ve seen this tactic at least a few times on the internet on how to build up your SEO/back link profile. And a lot of bloggers started commenting on other peoples blogs. A lot of blogs were essentially trading links through their DoFollow comments.
Which is inherently wrong from Google’s perspective. You are never supposed to try and ‘game the system’ to build up links back to your website. So Google pumps out a bunch of Algorithm Updates and the Bloggers who followed the advice got hit for artificially building links. (Myself Included)
Straight from the mouth of Google:
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
Hell – I even recommended doing it as part of a how to promote your blog article I did recently.
Getting Your Blogging Started Right
There is an entire site devoted to fact check everything that goes viral. Snopes goes through popular urban myths and anything that goes viral on the internet and then calls them out on their bullshit (or in rare cases states they are true). I just wish there was a website that does the same thing!
Oh wait. There is one out there already. It’s these guys:
If you are a new blogger and wonder how to get started blogging? I’d start with Google. Don’t listen to the “Gurus”, “Experts”, “Ninjas”, or any other blogger on the internet until you have studied what GOOGLE states you should do first. Think of it as the Snopes for bloggers to fact check against. It is your primer, study guide, and you should memorize it word for word. It is your online text book for how to follow good practices to not only how to blog, but how to run your website.
Why Should I Read Google First?
Well, where do you want your traffic to come from? Sure there are other outlets such as Social Media, other Search Engines like Bing or Yahoo, and you can always find other ways to promote your blog. In the end though if you want to have a successful site? You definitely want to learn what makes Google happy first. And they tell you in very clear easy to understand terms on how to do exactly that!
Pssst – I’ll give you a Hint: Write Epic Content that Helps Your Readers!
- SEO Beginner Starter Guide (PDF)
- Steps to a Google Friendly Site
- Google Guidelines – I suggest reading all of the topics found on the right.
Wait A Minute – Why NOT Listen to Other Bloggers?
The problem is that a lot of bloggers – especially new ones trying to get started out want you to visit their site. They will write about anything. Rarely do they fact check, cite sources, have any type of real proof, or even truly know what they are talking about! And its unfortunate.
Now I’m not trying to use broad strokes with the brush and paint all bloggers into a corner. There are a LOT of great fantastic bloggers who know what they are talking about. I just want you to filter out the noise and focus with one source at first. And Google is a great jumping off point for any new blogger.
OK Smart Guy What About YOU?
I’m definitely not innocent in this. I’ve been writing on here for just over 2 years. I can personally attest after going through all of my own articles I’ve written? Maybe 1 out of 5 are worth a crap. I’m not saying I lied. I just provided poor advice. So now I went through and removed a lot of articles. I still need to go back yet through others and re-write them or remove them as well.
So consider me an authority on how to do everything wrong when it comes to blogging. 🙂
There Are No Shortcuts in Life or Blogging
Unfortunately there are no true shortcuts when it comes to blogging. Its hard work just like any other job you’ve done before. You either enjoy the struggles, challenges, success and failures of blogging. Or you will learn to hate it quickly. Especially if this was a way for you to try and earn a quick buck.
So to wrap it up:
- Make sure to fact check anything you read on the Internet before implementing it.
- Go to Google first and read what they recommend. It will save you time, money, and a lot of headaches.
- There are no shortcuts when it comes to blogging.
So – Do You Think I’m Full of Shit?
Now I know that Google isn’t perfect. It is a great starting point to get started though to make sure all of your bases are covered. Then you can start branching out. Just be careful out there! Google is working hard to try and hunt people down and de-index their sites if they think they are trying to play them!
Leave a comment below and share your thoughts with me. Am I entirely off my knocker? Disagree with what I’ve said? Then share your thoughts and lets have a conversation about it!